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Secret’s Mean Stinks Campaign to Combat Bullying

October 12, 2012

Darlene Vincent joins us from Georgia Gwinnett College this fall as our GOTR of Atlanta intern. 

One of our most important outcomes we strive for within our Girls on the Run program is for girls to learn to love and respect themselves and others—that means no bullying. Thus, we are thrilled that Secret, one of our national sponsors, not only shares this same goal, but that their Mean Stinks campaign is donating $1 from each Mean Stinks Clinical Strength sale to Girls on the Run. While the issue of bullying, especially in the cyber world, has skyrocketed over the years, some, such as Secret, are taking a stand. As a deodorant company, Secret certainly knows their smells, and they can tell you that mean stinks way worse than body odor. Therefore, Mean Stinks Clinical Strength is a deodorant strong enough to surmount the stink of bullying, backstabbing, and bad words.

In an effort to combat bullying and being mean in general, Secret began a “Mean Stinks” campaign. Mean Stinks asks all girls to “gang up for good,” which means banding together to fight and win the battle against bullying. One element of this pledge is the “blue pinky swear against bullying.” This fight against gossip, harassment, and exclusion involves painting your pinky nails blue and pinky promising not to bully. Therefore, not only are your bright blue pinky nails a fun fashion statement, they also serve as a reminder not to bully or gossip and to help stop the act if you see or hear it. And if you do choose to paint your nails, we’d love to see them! Post or share pictures to our Facebook page. In addition, Mean Stinks’ Facebook and Twitter offer numerous helpful anti-bullying tips. For instance, one Facebook status posts, “Like this if you’ve done something nice for someone today! What was it?” And one Tweet warns, “Watch out! Bullies can threaten, eye roll, spread rumors, give the silent treatment, send mean texts and more! #gangupforgood.”

Actress and Glee star Amber Riley knows that mean stinks and within this super uplifting clip asks, “Wouldn’t it be cool if we could start a movement of nice?” What an amazing question and empowering idea. In this short video, Amber provides three easy steps to help stop bullying. As Amber acknowledges, many girls have been victims or witnesses of bullying—including Girls on the Run participants—so this campaign is truly important to us. We know how damaging mean words can be, and we believe that the old adage, “Sticks and stones may break my bones, but names will never hurt me,” is ridiculous and outdated. Hurtful words are some of the most powerful weapons out there. As Secret says, Mean Stinks, so let’s take a stand against bullying one blue pinky nail at a time.

3 Comments leave one →
  1. November 2, 2012 7:46 am

    THIS is awesome!!!!

  2. October 4, 2014 12:29 am

    Hmm is anyone else experiencing problems with the images on this
    blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.


  1. Combating Bullying One Blue Pinky Nail at a Time « Why We Run

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